O’Dwyer’s: The Announcement of Kamala Harris – A Lesson in Political Communications

Last week, former vice president Joe Biden announced Senator Kamala Harris of California as his choice to run alongside him in the fall election against Donald Trump and Mike Pence.

In the midst of a global pandemic and an economic meltdown, the rollout of Harris – the first woman of color on a major party ticket – could have gone a thousand different ways. But given all of the tough circumstances, it was well-executed, well-timed, and well-received. As political communications programs go, this was about as good as anyone on the Biden team could have hoped. Here’s why.