Keeping up relationships with reporters and editors have always been tough. Now, with the rise of digital and social media and the shrinking size of the media landscape, those relationships are even more complicated. Nevertheless, telling a good story to the right reporter is still possible, given the right, long-standing relationships.

Becoming a true “thought leader” in your service sector is not easy. C-Suite executives, senior staff, elected officials, and political candidates may not have the luxury to create and place relevant op-eds, letters to the editor, or LinkedIn published articles to keep them consistently in the conversation. Done in the right way, they can truly shift the narrative.

When a real crisis strikes your business, it’s usually too late to come up with a plan to deal with any fallout - even locally - in the media. From drafting statements that strike the right tone to creating long-form pieces to get your side of the story out quickly, there are proactive moves to make.

Every company in every industry needs a strategy to deal with elected officials, either locally, in state capitals, or in Washington, D.C. While it may not always be complicated, it can be tricky navigating the corridors of power and telling the right story to the right people at the right time.

Taking time to write during the business day is not always easy. Whether it is a company blog post, a lengthy internal memo, a C-Suite speech, or proposal for new business, the attention required may not be possible. Also, the ability to understand the tone and structure is as important as the words themselves.

Implementing a stakeholder outreach campaign is crucial. Knowing the right groups and individuals who can be helpful in bolstering a central argument is not always second nature. With almost twenty years developing and managing those relationships, we have the experience to help you leverage them.